BUS 216 - Marketing

3 Semester Hour(s)

Prerequisite(s): BUS 161
This course provides a broad introduction to marketing concepts, the role of marketing in society and the firm, and the various factors that influence marketing decision-making. It seeks to help students develop insights about creative selection of target markets and blending decisions related to product, price, promotion, and place (i.e. The marketing mix) to meet the needs of a target market.