COA 111 - Principles of Advertising

3 Semester Hour(s)

Prerequisite(s): ENG 101, ENG 102, COM 101, COM 111, & COM 112.
This course is a survey of the field of advertising and its role in society. The topics include history, law, ethics, social dynamics, economic implications, and basic elements of advertising campaigns. Students will become familiar with the process of advertising.