May 08, 2025  
2024-2026 Tougaloo College Catalog 
  
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2024-2026 Tougaloo College Catalog
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COA 311 - Media Planning For Advertising

3 Semester Hour(s)

Prerequisite(s): COM 101 , COM 111 , COM 112 , COA 111 , COA 211 
This course will cover planning, implementation, and evaluation of media objectives and strategy in advertising. This includes media characteristics and limitations, budgeting, and evaluation of media strategies.


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