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2024-2026 Tougaloo College Catalog
Mass Communication, Advertising Emphasis, BA
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Requirements
Students declaring a major in Mass Communication must have and maintain an overall GPA of at least 2.75. Students must make a “C” or better in all Mass Communication courses. The liberal arts curriculum at Tougaloo College requires that students earn 124 hours to complete graduation requirements. This includes 34-36 General Education Requirements. The department offers a Bachelor of Arts degree in Mass Communication. Students must choose from six (6) areas of emphasis directly related to the study of mass communication: Journalism, Public Relations, Advertising, Radio and Television Broadcasting, Visual Art and Social Practice, or Performance.
All majors will complete 42-45 hours of required courses and 12 - 27 or 12 - 72 hours in the emphasis area. Students may choose up to four areas of emphasis. Mass Communication majors are required to take all courses in sequential order.
The driving force behind nearly all media is advertising ads. If a student majors in Advertising, he or she will become something of an expert in advertising principles, copy writing and layout, media campaigns, and media economics. Students also hone their writing, presentation, and problem-solving skills. They learn how and why people make decisions and how to influence those decisions. Advertising is really about understanding what motivates people to buy a product, or use a service, or support a cause. Advertising is an overwhelmingly project-oriented major. Students spend enormous chunks of time looking at ads, talking about them, and criticizing them. Students develop concepts and portfolios. Students swamp themselves in market research. Students create sales presentations and come up with irresistible jingles designed to motivate a target audience. Most importantly, students have internships. Students majoring in Advertising may earn a Bachelor of Arts degree in Mass Communication with an emphasis in Advertising. Students are required to take all courses in sequential order. Students need a minimum of 124 semester hours.
Curriculum Outcomes Redesigned for Engagement (CORE)/General Education Requirements
Click to see the Curriculum Outcomes Redesigned for Engagement (CORE)/General Education Requirements.
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Required Courses for Mass Communication:
Mass Communication Electives (6 hours required)
Curriculum Outcomes Redesigned for Engagement (CORE)/General Education Requirements
Tougaloo College requires a total of 124 credit hours to graduate. All students are required to take 37-39 credit hours of CORE general education courses, as outlined below: - SSS 101 - Student Success Seminar 2 Semester Hour(s)
- SSS 102 - Student Success Seminar 2 Semester Hour(s)
- ENG 101 - College Composition I 3 Semester Hour(s)
or - ENG 103 - Advanced College Composition I 4 Semester Hour(s)
- ENG 102 - College Composition II 3 Semester Hour(s)
or - ENG 104 - Advanced College Composition II 4 Semester Hour(s)
- GEN 100 - Diaspora Studies I 3 Semester Hour(s)
- GEN 102 - Diaspora Studies II 3 Semester Hour(s)
- MAT 103 - Pre Cal I 3 Semester Hour(s)
or - MAT 106 - Contemporary Math 3 Semester Hour(s)
- GEN 220 - Total Wellness 3 Semester Hour(s)
- Modern Languages 101 and 102 6 Semester Hour(s) (Choose one language and take two semesters - French or Spanish)
- ENG 201 - Introduction to World Literature 3 Semester Hour(s)
All students are required to select any two courses from below:
- GEN 200 - The New Jim Crow 3 Semester Hour(s)
- GEN 201 - Advocates for Children, Families, & Communities 3 Semester Hour(s)
- GEN 210 - The Secret of Life 3 Semester Hour(s)
- GEN 211 - Race, Gender, & Medicine 3 Semester Hour(s)
- GEN 221 - Human Wellness through Arts and Spirituality 3 Semester Hour(s)
- GEN 230 - Evolution of Education 3 Semester Hour(s)
- GEN 231 - Social Media & Society: Likes, Links, Timelines, & Tweets 3 Semester Hour(s)
- GEN 240 - Black Like Me: The Black Body and the Media 3 Semester Hour(s)
- GEN 241 - Rewrite Mississippi: Narratives of Hate and Harmony in Mississippi 3 Semester Hour(s)
Students majoring in one of the Social Science disciplines are required to take a Social Science CORE General Education course and a Natural Science CORE General Education course (i.e., GEN 200: The New Jim Crow and GEN 210: The Secret of Life or GEN 221: Race, Gender & Medicine). Students majoring in one of the Humanities disciplines are required to take a Natural Science CORE General Education course (i.e., GEN 210: The Secret of Life or GEN 211: Race, Gender & Medicine) and any other above CORE General Education course. Critical Notes:
- Some students may be advised or required to pass developmental, precollege, non-degree credit course based on their ACT score.
- ENG 100, ENG 300, and MAT 091 are requirements for those students who demonstrate a need. Credits earned from developmental courses do not count toward hours required for graduation.
- Students must earn a grade of “C” or better in all required CORE general education courses.
- Students have the option to “test out” of modern languages at the elementary levels and earn credit toward graduation.
Additional Information
Course Numbering
Course numbers identify the level of the course. The following sequences of numbers have been assigned to courses in the Department of Mass Communication. 100 Freshman Level
200 Sophomore Level
300 Junior Level
400 Senior Level Students who are at the freshman/sophomore level will not be allowed to enroll in courses at the junior/senior level unless all prerequisites have been met. Course Abbreviations
The following course abbreviations will be used to identify emphasis areas within the Department of Mass Communication: COM Core Courses (all students are required to take these courses)
COJ Journalism Emphasis
COP Public Relations Emphasis
COA Advertising Emphasis
COB Radio and Television Broadcasting Emphasis
CPF Performance
CAR Visual Art and Social Practice The Degrees in The Department of Mass Communication are the following: B.A. in Mass Communication with an emphasis in Advertising
B.A. in Mass Communication with an emphasis in Radio-Television Broadcasting
B.A. in Mass Communication with an emphasis in Public Relations
B.A. in Mass Communication with an emphasis in Journalism
B.A. in Mass Communication with an emphasis in Visual Art and Social Practice, only with the Public Relations emphasis
B.A. in Mass Communication with an emphasis in Performance, only with the Radio Television Broadcasting emphasis English Prerequisites
The program for Mass Communication majors is designed for students to have a career where writing, research, critical thinking, analytical writing, and oral communication skills will be the foundation. All Mass Communication majors must earn a C or better in ENG 101 and ENG 102 before enrolling in COA 111 , COB 111 , COJ 111 , COP 111 , CPF 111 , CAR 221 , & COM 211 . |
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